Shape it Fitness provides a women’s only, safe and non-judgemental workout space in Biggleswade, Bedfordshire.​ As a brand new business, there was a need for a logo, brand identity and social media templates for the client to use themself.

 

I developed a sophisticated, yet friendly and welcoming brand identity with the main logo reflecting movement and femininity. Along with the client, we came up with a colour palette that complimented the overall look.

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I was also tasked with creating the initial flyer distributed locally, encouraging new clients to visit the booking website, shown below.

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