Set within the serene landscape of Henlow Bridge Lakes, Free Rein Pilates is an exclusive member-only retreat where nature and refined simplicity meet. Designed to capture the beauty of neutral, the studio offers a calming environment to unwind, reset, and move with intention.

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The brief at the conception of this new business was for a logo and brand that was sleek and sophisticated using very organic neutral tones. I pushed myself on this brief by manipulating the font to incorporate reformer ropes seamlessly.

 

My client's business evolved further into a much bigger brand very quickly and I was able to diversify the visuals to fit, creating additional logos and material for Retreat Days, Sports Therapy Services and a Rehabilitation Clinic, including merch as detailed below.

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