EmpowerAg offers outside-the-box training for farmers, through industry partners, focusing on innovative workshop design, behaviour change principles and mental resilience. Facilitating knowledge exchange programs that inspire growth and connection, EmpowerAg provides a unique approach to personal development in the agriculture industry.

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The brief from the client in this instance, was for a logo and brand that delivered something different to the rest of the agricultural industry. Although sticking with a strong green, the bright orange pops and helps differentiate the business from others in the same field. 

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Thinking outside the box is a huge part of this business’ ethos, so a brand identity to reflect that was important. I developed a logo utilising the lightbulb icon with a twist, embracing the bold ideas and values of the business, whilst still maintaining a tactile and fluid feel.

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