George Hay is a firm of professional chartered accountants and business advisers, who provide a high quality, personalised service to each one of their clients. It’s long-standing position in the market place is testament to this.  The brief in this instance, was to create a new logo and brand identity, as the previous logo had been around for a long time and was no longer serving them well.  

 

The new logo also had to work for different subsidiary areas within the main business. I developed a broad, bold and strong colour palette, which allowed us to have a distinct identifier for each area of the business.  The final visual identity is strong, elegant and most importantly, cohesive.